The Big Brand Idea Brand communications is a complex world. The role of the brand strategist and brand designer is to take the multitude of
A Bold Brand Gesture
In an Australian racing first, leading online bookmaker Sportsbet.com.au has declared the 2010 Cox Plate (to be run 23/10/2010) a one horse race and has
Revealing Pin-Up Calendar – a Great Brand Gesture
A Clever Piece of Brand Storytelling German medical technology brand EIZO produces medical imaging high precision displays for the examination and diagnosis of radiographs. When
BMW’s Stunning Brand Gesture for the 5 Series
Beautiful, Impactful Brand Story-telling from BMW BMW stunned Singaporeans with an interactive 3D outdoor brand experience (a first in Asia) to promote its BMW 5
Useful touch gesture resources
Luke Wroblewski, ever a hero of the design community, has posted some useful resources about touch gestures on his blog. The first resource is a