This is a guest article by Jennifer Moline* outlining some tips & ideas on how to set your self up for success when working at
How To Make Your Own Fonts
This is a guest article from Sonia Mansfield*. So you want to be a Fontographer—boldly traversing a sea of letters, mapping new alphabets with naught
Consumer Emotional Attachment to Brands and Logos
This is a guest post by Alisa Gilbert* exploring the recent United Airlines & GAP rebrandings and how consumer emotional attachment played its part. Emotional
Tips For Negotiating Budgets
Liaising with potential clients is an art, especially when it comes to money. It takes a lot of practice to be able to gauge your
12 Logo Design Mistakes To Avoid
This was an article I originally wrote for the Sep / Oct 2010 edition of Layers Magazine, it has been republished here with permission. You