This is an interview with Jeff Powers and Vikas Reddy, the founders of Occipital and creators of the popular iPhone app, RedLaser. We became interested in their story when we learned the differentiating factor between a somewhat unsuccessful first version and a wildly popular second version was due to their attention to UX.
View full post on UX Magazine
UX Magazine was created to deliver a central place to discuss the critical disciplines that all enhance user experience. Extraordinary user experiences should be the goal of every interaction you deliver to your users at any level. All too often, businesses (large and small) get it horribly wrong. It’s painful to watch and even worse when it happens to you.
Every month we combine original articles with the best from blogs and online media to deliver an online magazine that covers the best new thinking on design, strategy, technology, and common sense. We believe that the more businesses can bring ideas from these four critical disciplines inside their business the better the user experiences they deliver will be.
View all articles by UX Magazine