An International Guide to Contemporary Packaging Design As the book says; ‘Packaging is a highly underrated art form. As the first thing a consumer sees
Coles: The Natural Food Brand?
Coles Supermarkets in Australia has for years sat back and watched its formidable competitor Woolworths claim the market positioning of being ‘The Fresh Food’ people.
I taught Federer everything he knows… brand story telling
Not an original Brand Story Following-on from the viral video of Federer knocking a can off someone’s head William Tell style, the ever-popular Pat Rafter
Better by Design – Bike Helmet Brand revolution
Lets face it, the world would be a much cooler looking place if we just all stood back and let the designers do their thing.
Airline Branding – Taking it to a New Altitude!
As we tend to immerse ourselves daily in brands and keep an eye out for ones that strike a cord, I came across this creative