Sony Music show just how powerful a brand experience can be when you combine creativity, rock-n-roll and a good sized budget. To promote AC/DC’s soundtrack
Brand Design: Creating a Vibrant and Connected Student Community
A few years back Deakin University came to us for help to re-launch their student union association. New legislation was changing the landscape of student
Baygon Ant Protest – A Sticky Viral Brand Campaign
A Neat Piece of Brand Story Telling When considering how to promote their insect spray, Baygon in Brazil took a fresh approach. What started as
Cross-Cultural Meanings of Colour in Brand Design
Colour affects us physiologically and psychologically, consciously and subconsciously. Colour is used to shape and define our lives, our habits, our values and our feelings.
Big Ideas, not Big Budgets are the Best Way to Make a Big Brand Impression
Working in the creative industry (in fact any industry for that matter) the one question that always seems to crop up at the start of