Design Informer

Insights Into the Running of a Design Business

When I left my job almost 2 years ago to start my own graphic design business, there were a few, let’s say, surprises. The biggest of which was that the majority of my time was being spent running the business, and not actually designing. It is quite difficult to put a number to it, but as a rough guess, I spend around 30% of my time designing. The remaining 70% is spent on other activities such as; advertising, sending emails, tracking expenses, invoicing clients, having phone conversations, writing articles, solving problems, etc.

Being a self-employed graphic designer can be quite a juggling act. If you are unprepared for the task of actually running a business, your dreams of success can quickly fall by the wayside. To be a successful self-employed designer, you need to be much more than a great designer. You also need to be a savvy business person. In this article, I will discuss some of the non-design related tasks that a self-employed designer faces. I will also offer you a few tips to help you run a more efficient and effective design business.

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