Just Creative Design

Consumer Emotional Attachment to Brands and Logos

This is a guest post by Alisa Gilbert* exploring the recent United Airlines & GAP rebrandings and how consumer emotional attachment played its part. Emotional

Truly Deeply

When good brands go soft (and soggy)

We love seeing brands being born, specially ones that connect with our love of good food. From the day we discovered Lord of the Fries,

Just Creative Design

A world without brands

Can you imagine a world with no brands, logos or differentiation? For the Australian cigarette industry, this could soon become a reality. Australian prime minister

Truly Deeply

Top 1000 Brands on the net

Google have today published the top 1000 visited brands on the internet. Makes for some very interesting reading. You’ll need at least 4 million, unique

Truly Deeply

Small Brands Cut-Through with Sledge Hammer Subtlety

Small Brands, Big Personality. We regularly bang-on about the advantage that small brands have over big brands when it comes to personality. Small businesses often