We are always reminding clients in the food and beverage industries of the power of sampling when they have a new product on the market. [...]

Every Gesture is an Opportunity to Create Meaningful Brand Communication I’ve previously written about my memorable brand experience staying at Casa Camper in Barcelona. This [...]

A Beautiful Expression of Brand Identity Check these beautiful Hand and tail cups from the Danish Crafts Collection. The cups have been created by Danish [...]

The Big Brand Idea Brand communications is a complex world. The role of the brand strategist and brand designer is to take the multitude of [...]

An International Guide to Contemporary Packaging Design As the book says; ‘Packaging is a highly underrated art form. As the first thing a consumer sees [...]

Coles Supermarkets in Australia has for years sat back and watched its formidable competitor Woolworths claim the market positioning of being ‘The Fresh Food’ people. [...]

Not an original Brand Story Following-on from the viral video of Federer knocking a can off someone’s head William Tell style, the ever-popular Pat Rafter [...]

Lets face it, the world would be a much cooler looking place if we just all stood back and let the designers do their thing. [...]

In an Australian racing first, leading online bookmaker Sportsbet.com.au has declared the 2010 Cox Plate (to be run 23/10/2010) a one horse race and has [...]

Where’s the Brand Strategy and Design Leadership A few years ago we were invited to take part in a creative pitch to design a new [...]

So often we find a great brand communication thought that is let down by poor creative execution, or a piece of beautiful brand design that [...]