An ampersand symbol, used to connect words, phrases, or clauses. The main surviving use of the ampersand symbol is in the formal names of companies, especially partnerships, particularly law firms, architectural studios and also some other businesses (e.g. Bang & Olufsen) where it often implies a closer relationship or connection than the word and. Sweeping lines, shapes and bold statements of the ampersand are the things that make ampersands an exciting symbol to use in your creations. In this post you’ll see a variety of examples of how ampersand symbol is being designed in the many creative ways… Enjoj and inspire your creativity!